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Flex your wedding planning in a way that works for you. 

  • Use our wedding planning software tailored to support planning a South Asian wedding
    • enabling you to keep all of your wedmin in one place and do away with your multiple spreadsheets. This is the same software that we use when delivering a full planning service!
  • Practical Planning Guides covering topics such as Giving Notice, Ceremony Key Roles, Invitation Wording and Music Choices
  • Deals on wedding services that you won’t get by going to our handpicked suppliers directly
  • Monthly virtual Planning Sessions delivered via Zoom as a single session each month that all Members can attend
  • Reduced rates on all AWC Services - allowing you to build your perfect combination of wedding planning support

The Club will give you access to:

We vow to tell it to you like it is.

The Asian Wedding Club is a unique membership created for couples who desire to solo plan their weddings but would love a little reassurance and expert support to guide them through planning their South Asian Wedding.  

Created by wedding planners specialising in South Asian weddings, here’s what you can expect: 
  • To feel confident in your decisions - leverage our 35+ years of experience to avoid pitfalls, troubleshoot and generally to plan your wedding like a boss
  • To get more value for money - with the offers from our handpicked suppliers
  • To maintain steady progress with your planning without the overwhelm - monthly planning sessions will give you both food for thought and enough time to crack on with your Wedmin to the table to give you some of the perks you’d typically have to hire a wedding planner to access.
  • A non-judgemental space to ask your questions. You’ll be met with friendly yet candid advice and guidance.

About

The Club

Founded by Ajay & LaToya; the duo behind wedding and event planning company SW Events.
  • We’ve been planning South Asian weddings since 2012 
  • We’ve delivered incredible and uniquely personalised weddings in the UK and destination

Alongside the abundantly experienced Hemali:
  • She’s been planning South Asian weddings for more than 15 years with experience both home and abroad.
  • In addition to wedding planning her career has given her experience in décor, catering and business ownership. 

Some of our favourite moments include:
  • Planning weddings in some of the UK’s most prestigious venues such as the V&A Museum, The Historic Royal Palaces and Blenheim Palace
  • Working with incredible and hardworking wedding professionals to create these beautiful events. These suppliers have made up many an “A-Team” for our clients and have been handpicked to join The Club.
  • Planning destination weddings. They are intense, hard work and so very rewarding. Weddings have taken us to Europe, Africa and Asia! 
  • LaToya & Ajay being judges for The Wedding Industry Awards since 2021
  • Co-founding The Art of South Asian Weddings with Milan from Work With Milan. This training has been a real labour of love and such a joy to support wedding venues and suppliers in understanding the South Asian wedding market and its clientele better.

The Core Team